How to launch proactive, AI-driven personalization that drives engagement
The accessibility of information, the rise of fintech, the move of bigtech into financial services, and the explosion of artificial intelligence — are all converging with shifting consumer expectations — and are having an unprecedented impact on the banking landscape. In the data economy, banks must redefine how to win the fight for relevance and trust — and they must do it quickly. In this ebook, we explore the customer-led forces that are driving the urgent need for change, and what to do about it.
• Understand the 3 driving force behind the need for mobile transformation
• The steps to launching contextual based personalization
• Unlocking a modular approach to personalization with My Offers
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