How to Become Your Customers' Primary Bank
In this eBook, we will explore the key stages and experiences needed to own the most critical moments of contact in a primary banking relationship lifecycle. Capturing these moments allows institutions to provide relevant and timely information, products and services, enabling them to own lasting relationships with their customers on their digital and mobile channels.
The following topics will be covered:
• Enrollment pain points that hamper customer relationships
• Methods of attacking silent attrition with a shift in strategy
• 3 ways to acquire, activate, and onboard new customers
• 3 ways to nurture and grow primary banking relationships
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